E-Commerce & Retail

Multi-Source E-Commerce & Purchasing Data Platform

One screen that tracks competitor prices on marketplaces within minutes and shows ad spend next to real profit.

Top listing slot: 94.2% · Gross margin: +4.2%
Multi-Source E-Commerce & Purchasing Data Platform

Müşteri: Multi-Channel Consumer Electronics & Retail Brand

01

The problem

Alongside its own shop, the brand sold thousands of products on major marketplaces. When a competitor cut a price overnight, nobody noticed until sales stopped the next day. And because the sales figure in the ad dashboard never matched the invoices in accounting, no one knew which products actually made money.

02

The architecture we built

One console was built to do three jobs. Price tracking: competitor prices, stock levels and shipping terms are checked every fifteen minutes across more than 15,000 products. Automatic price protection: when a competitor drops a price, your price updates by itself without ever going below the minimum margin you set, so the product keeps the top slot on the listing (the Buybox). Real profit view: ad spend sits next to actual sales with returns and cancellations already deducted, so profit is visible product by product.

03

The outcome

The share of listings held in the top slot rose to 94%, with no drop in sales on campaign nights. Because profit was now visible per product, the ad spend that was losing money was stopped and the gross margin rose by 4.2%.

Top listing slot: 94.2% · Gross margin: +4.2%

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